Fabulous Design, Illustration and Packaging by Veronika Kieneke for the GÖRTZ brand.

Hamburg-based creative and design agency Gürtlerbachmann has created many beautiful in-store promotional pieces for German shoe store chain GÖRTZ. From designing sock puppets and wearable bags to promote their children's section to beautiful packaging for wool socks. Such a slew of well-designed pieces and all of the art direction and concepts were created by the talented (now freelance) illustrator and designer Veronika Kieneke. Every in-store promotional piece and package design in this post has received at least one design award - and in most cases multiple awards.

Dioramas made from Shoe Boxes as in-store display:










Packaging for fashion brand CLOSED Wool Socks:








Wearable bags for Children's shoes:









Sock Puppets to Promote Their Children's Section:





images courtesy of the designer and Gürtlerbachmann

See more of the talented Veronika Kieneke's work here

Fenway Boots! LL Bean Gives Away 50 Made-To-Order Boots Created With Fenway Park Rain Tarp.

Outdoor retailer L.L.Bean has revealed the most innovative version of its signature product: the Fenway Bean Boot. Made of upcycled Fenway Park tarp from the 2012 season, the one-of-a-kind boots will be made-to-order for a select number of lucky Red Sox fans who engage with L.L.Bean on Facebook and other channels.




The opportunity to win has already begun. When fans can visit Facebook.com/llbean to share their favorite Red Sox moment, they are entered for a chance to own a piece of baseball history. Submissions will be received through Sunday, October 20, 2013.



Company founder Leon Leonwood (“L.L.”) Bean believed in the reuse of materials long before the concept of “upcycling” came into vogue. The one-of-a-kind Bean Boots put the rain delay tarp that covered the Fenway Park infield in 2012 – the 100th anniversary year for both Fenway Park and L.L.Bean – to great use as the upper material of the weatherproof rubber soled boots.



“This project brings together two of L.L.’s favorite things: Bean Boots and baseball,” said Steve Fuller, Chief Marketing Officer for L.L.Bean. “As a season ticket holder, L.L. loved the Red Sox and he would be delighted to see the Fenway tarp put to use in a way that fans can enjoy.”


above: The LL Bean logo is at the center of the tarp that protects the field at Fenway Park during its 100th season.


above: The 100th anniversary L.L.Bean rain tarp photo via @mdanubio4 on Twitter.

Originally named the Maine Hunting Shoe, the popular Bean Boot has seen a variety of style changes since its introduction in 1912, all remaining true to the original and still handcrafted in Maine. Early versions had a red brick sole, reintroduced for the 100th anniversary of L.L.Bean, and today’s collection includes an assortment of styles for women and men such as waxed canvas and shearling-lined leather.

Each of the 100 limited-edition Fenway Bean Boots will be custom made for lucky recipients at L.L.Bean’s manufacturing facility in Brunswick, ME.

“These unique boots are just one of the many ways L.L.Bean has demonstrated their innovative spirit throughout our partnership,” said Troup Parkinson, Red Sox Senior Vice President. “From the 100th anniversary tote bags, to The One Fund Boston Tote, to these Fenway Bean Boots, they continue to highlight new ways of bringing our two New England brands closer.”



Last month, L.L.Bean announced a contribution of $114,000 to The One Fund Boston following the sale of 3,500 limited edition totes also made from the 2012 Fenway Park tarp (shown above). The One Fund Boston totes sold out in just over a day with 100% percent of profits benefitting the cause.

Share your favorite Fenway Park moment with L.L. Bean to enter to win one of 50 pairs of made-to-order Fenway Bean Boots, handcrafted from the 2012 100th anniversary Fenway rain tarp.



Find out more about the contest and learn how L.L.Bean upcycled the Fenway Park infield rain tarp here

Fifty winners will be selected at random and notified on October 21. Additional ways to win – including on campus at select Northeast colleges – will be announced. Follow @LLBean for more details.

*All contest entries are moderated and will appear in the gallery within 24 hours of submission*

Kate Moss Struts Her Stuff In Thigh High Boots For Stuart Weitzman. A Look At The Film, The Boots And Behind-The-Scenes.

Shot by Mario Testino, this 2 minute and 18 second black and white short film (or long commercial, if you prefer), Made For Walking, is part of the 2013 Fall ad campaign for Stuart Weitzman in which supermodel Kate Moss struts her sexy stuff through the streets of London turning the heads of everyone from kissing couples to a transgender waitress.


above: a still from the short film/long commercial

Throughout the film, set to Nancy Sinatra's fabulous "These Boots Were Made For Walking", she's wearing some of the brand's coolest new boots - including the brand's iconic 5050 over-the-knee boots which are part of the label's upcoming 20th anniversary celebration collection.



Mario Testino, Moss and Weitzman have worked together before. “Shooting the campaign with Mario is always fun and, with such a great team, it really doesn't feel like work.” says Kate.



Here's a look behind the scenes:


And some stills for you:






In the video, Kate is wearing the following boots: 5050, The Highline, The Highland, The Hightest and The Reserve.



Shop for all the boots here.

Stuart Weitzman, Made For Walking